diff --git a/build-support/bin/publish_docs.sh b/build-support/bin/publish_docs.sh
index 39ee9ad..0cfe2f1 100755
--- a/build-support/bin/publish_docs.sh
+++ b/build-support/bin/publish_docs.sh
@@ -81,7 +81,7 @@ continue."
   fi
   (
     ${REPO_ROOT}/src/python/pants/docs/publish_via_git.sh \
-      <https://github.com/pantsbuild/pantsbuild.github.io.git> \
+      git@github.com:pantsbuild/pantsbuild.github.io.git \
       ${publish_path} && \
     do_open ${url}/index.html
   ) || die "Publish to ${url} failed."